As technology is making the world a more connected place, people are depending on technology for everything, be it shopping for groceries or shopping for a car. Yes, you read that right. People, especially the millennials prefer shortlisting and buying a car by doing online research rather than visiting the local showroom.
This preference pattern allows the car companies and showroom owners to seriously consider using virtual reality to lure and connect with the customers. What is VR in car selling and how is VR technology changing car shopping experience, scroll down to find out.
How VR Technology Makes Car Shopping Process Hassle Free
VR technology makes car shopping process hassle-free by allowing a potential customer to use a VR headset to customize any model or feature of a car the person wants to buy. VR also allows a potential car shopper to get every technical detail about a specific model quickly. It can also allow a customer to go for a virtual ride and experience being in the driver’s seat without even leaving his or her home.
Stores with AR/VR Technologies are Gaining Popularity
People don’t want to visit the traditional car showrooms anymore. Instead, they are leaning towards showrooms that offer an interactive experience with the help of AR and VR technologies. They want to use apps that allow them to listen to the sound their potential car makes or view every minute detail of it from the inside and out.
VR Technology Helps Save Costs
When a potential customer can view all the features of a car in detail, test drive it and listen to the sounds it makes, he or she will be very likely to make the purchase decision instantly. This means that the local showroom would need less floor space and fewer salespeople to complete the buying process. A customer can just walk in with the decision made and leave the showroom with the car within a few minutes.
It’s a Worthy Investment
Before you start thinking of hiring a VR genius or buying an existing app, you need to remember that VR technology is quite costly. So, you better get the funds before you promise a virtual buying experience to your customers. As VR is the future of almost every industry, including the automotive industry, the investment would be worth it in the long run, and you’ll start getting the ROI within a few years.